Keepnet Case Study
- Problem
Internation/Outdated Branding
Keepnet approached us at I-Cast about a potential re-brand for their Tournament Weigh based App Solution. They are based out of the US and were having a hard time branding their app to the US market.
- Solution
Make their brand more "American"
In this day and age, our eyes are accustomed to picking apart branding and determining whether the product we are shopping for is "legit." In this case, the branding just didn't feel "right" and did not represent the quality of their app.
- Delivery
New Keepnet Branding and Color Pallet
Modern Outdoor Media is thrilled to partner with Keepnet in delivering a refreshed brand identity and color palette that truly reflects their values and vision. Our team worked closely with Keepnet to design a cohesive branding strategy, choosing colors and design elements that resonate with their target audience in the angling and outdoor community. From logo refinement to a vibrant, modern color scheme, we crafted a brand presence that not only stands out but also communicates Keepnet’s dedication to quality and innovation in the fishing industry. This new branding aligns with their mission, enhancing their visual appeal across all platforms and building a lasting connection with customers.
Re-Branding
Rebranding the Keepent Logo and Website
Modern Outdoor Media is excited to unveil a comprehensive rebranding project for Keepnet, bringing a fresh look and enhanced functionality to both their logo and website. This rebranding effort was driven by a deep understanding of Keepnet’s mission to serve anglers with quality, innovation, and authenticity. Our design team reimagined the Keepnet logo, infusing it with modern, bold elements that resonate with the spirit of the fishing community. This new logo maintains the essence of the brand while reflecting a more dynamic, memorable identity in the marketplace.
For the website, we focused on creating an immersive and user-friendly platform that captures Keepnet’s dedication to excellence and aligns seamlessly with the values of their audience. The redesigned website features streamlined navigation, engaging content, and a visually captivating layout that enhances the customer journey, from discovery to purchase. Integrating brand storytelling with a polished aesthetic, the site not only showcases Keepnet’s unique products but also serves as a valuable resource for the fishing community. This rebranding empowers Keepnet to stand out in a competitive industry, reinforcing their commitment to providing exceptional gear and resources for anglers. Modern Outdoor Media is proud to have partnered with Keepnet in bringing this bold new vision to life, helping them forge deeper connections with customers and amplify their brand presence in the outdoor space.
THE WEBSITE FACE LIFT
OLD WEBSITE
A CLEAR DIFFERENCE
Modern Outdoor Media worked hand-in-hand with Keepnet’s web development team to bring a fresh, impactful rebrand to their website. This collaborative effort ensured that every design decision was meticulously aligned with Keepnet’s vision, while also being technically optimized for smooth functionality and user experience. From concept to execution, our team focused on creating an engaging and visually striking layout that reflects Keepnet’s commitment to quality and the outdoor lifestyle. On each side of the page, the drastic transformation is clear: the new design offers a polished, modern look with intuitive navigation, vibrant imagery, and a cohesive brand feel that captivates users. This seamless blend of design and functionality marks a powerful step forward for Keepnet, making their website a true reflection of their brand identity in the competitive fishing industry.
NEW WEBSITE
KEEPNET Lifestyle Fishing Photography
Modern Outdoor Media recently embarked on an exciting project to create high-quality fishing lifestyle photography for the Keepnet Fishing App, bringing the essence of angling to life through dynamic, authentic visuals. Focused on capturing the real moments that define the fishing lifestyle, our team delivered a series of photos that showcase not only the thrill of the catch but also the quiet, reflective experiences that resonate with anglers worldwide. Each shot was carefully crafted to reflect Keepnet’s brand values, emphasizing the spirit of adventure, camaraderie, and dedication that define the fishing community. From sunrise expeditions to moments spent in pristine, natural surroundings, these images celebrate the lifestyle that Keepnet embodies, offering users a deeper, more personal connection to the app and its offerings. The fishing lifestyle photography we created for Keepnet is more than just imagery—it’s a storytelling experience that immerses the viewer in the angling world, aligning Keepnet’s brand with the passion and authenticity that are core to fishing enthusiasts. By focusing on relatable, impactful visuals, Modern Outdoor Media has helped Keepnet connect with their audience on a personal level, creating a lasting impression that strengthens their bond with the fishing community.
