The website is where most outdoor brand investments either pay back or leak. A pretty site that doesn’t convert is a marketing problem disguised as a design problem. A converting site that reads as off-brand to outdoor buyers is a brand problem disguised as a marketing problem. Modern Outdoor Media builds outdoor brand websites that solve both at once — for outfitters, guides, gear and product brands, fishing charters, lodges, conservation organizations, and outdoor industry content publishers. UX, design, copy, and development from the same team, with the outdoor buyer’s actual behavior as the structural brief.
Who we build for
Hunting and fishing outfitters
Booking-focused sites that move qualified leads from search → trust → contact → booking. Built around the hunting/fishing buyer’s decision pattern (research-heavy, references-heavy, season-bounded).
Outdoor gear and product brands
E-commerce sites built around the outdoor buyer’s product-research behavior. Detailed specs, real-use photography, owner stories, content-driven product education.
Fishing charters and guide services
Multi-trip booking sites with day-by-day pricing, calendar availability, captain bios, and the trust-signal layer fishing customers expect.
Outdoor lodges and resorts
High-ticket booking sites for multi-day stays. Built around the long-consideration buyer who’s comparing trip options across regions and operations.
Outdoor industry content publishers
Editorial sites for blog, podcast, YouTube, and newsletter properties. Built around content discoverability, audience growth, and monetization (sponsorship, affiliate, ads).
Conservation organizations
Chapter and foundation sites for NWTF, Pheasants Forever, Ducks Unlimited, RMEF, land trusts. Built around membership, donations, event registration, and community.
Outdoor adjacent services
Taxidermy, processors, gun smiths, archery shops, bait shops, gun shops, rural property and land brokers. Local-pack-focused sites with conversion as the primary metric.
How we build
One team, end-to-end
Strategy, UX, design, copy, and development all live with our team. We do not white-label development to overseas vendors. We do not subcontract design to freelancer marketplaces. We do not outsource copy to writers who’ve never set foot in a duck blind.
Conversion-first
Every site starts with the buyer’s actual decision pattern, not a homepage hero mockup. We map the path from cold traffic to conversion before we draw a single design element. The aesthetics serve the path; the path is the structural choice.
Mobile-first
A growing majority of outdoor industry traffic is mobile. We design for thumb-driven behavior on a phone first; desktop is the secondary view.
Built on a platform you can maintain
WordPress is our default — it’s the strongest combination of SEO friendliness, content flexibility, and long-term maintainability. We can also build on Shopify (for product e-commerce), Squarespace (for very small clients), and Webflow (for design-driven editorial). We don’t lock you into a proprietary platform you can’t escape.
SEO baked into the structure
Site architecture, URL structure, schema markup, page speed, mobile rendering — all addressed at build time. We don’t ship sites that need SEO retrofitting after launch.
Hosted somewhere reliable
We don’t build a beautiful site and then host it on a $5/month shared server that goes down during your busiest week. SiteGround, Kinsta, or comparable managed WordPress hosting depending on traffic and budget.
What’s included in a typical build
Every outdoor brand website project includes:
- Discovery + strategy. Brand audit, buyer-journey mapping, content inventory, technical inventory.
- Information architecture. Sitemap, URL structure, content hierarchy.
- UX wireframes. Page-by-page user flow before design starts.
- Visual design. High-fidelity mockups, design system, asset library.
- Copywriting. Outdoor-industry-fluent copy for every page. No filler.
- Development. Built on WordPress (or selected platform), responsive, accessible, fast.
- SEO setup. Schema, title tags, meta descriptions, internal-linking architecture, technical SEO baseline.
- Photography + video integration. We work with your existing assets and/or coordinate new shoots through our content team.
- Pre-launch QA. Cross-browser, cross-device, accessibility, performance audit.
- Launch + monitor. First-30-day post-launch monitoring, fix-pass on any issues.
- Documentation + training. You can update the site after we hand it off.
How a project starts
- Discovery call. 30 minutes. Talk through brand, goals, current site, timeline.
- Scoping document. If there’s a fit, we write a clear scope with deliverables, sequence, investment.
- Proposal review. Walk through together.
- Kickoff. Discovery + strategy phase (typically 2–3 weeks). Design + dev follow.
- Launch. Full launch with QA and post-launch support included.
- Retainer (optional). Many clients continue with us on retainer for SEO, content, and ongoing site improvements.
Realistic project timelines
- Small site (5–10 pages, no e-commerce): 6–10 weeks
- Mid-size site (15–30 pages, basic e-commerce or booking): 10–16 weeks
- Larger site (30+ pages, complex e-commerce or custom features): 16–24+ weeks
- Full brand + site combo: add 4–8 weeks for brand identity work
We don’t promise faster timelines because compressed builds produce compromised work.
Selected website work
[CASE STUDY 1 — confirm w/ portfolio: outfitter or guide service site build] — engagement, scope, what we built, the result.
[CASE STUDY 2 — confirm w/ portfolio: gear or product brand site] — same.
[CASE STUDY 3 — confirm w/ portfolio: lodge, fishing brand, or media property] — same.
Frequently asked questions
What’s the typical investment for an outdoor brand website?
Project budgets range widely — small brochure sites for local outdoor brands start in one range; full e-commerce or complex booking platforms are another. We’ll cover ranges on the discovery call.
Do you build on WordPress or other platforms?
WordPress is the default. We also work in Shopify, Squarespace, and Webflow depending on the project.
Do you do branding alongside the website?
Yes — we do brand identity work and websites in the same engagement when it fits the project.
What if I already have brand assets?
We work with what you have, audit it, and either preserve or extend it. We don’t redo brand work that’s already strong.
Do you write the copy?
Yes — included by default. Our writers know the outdoor industry. We can also work with copy you provide.
Do you handle hosting?
We recommend hosting providers and set you up properly. Some clients prefer we manage hosting on their behalf; others want to manage their own. Either works.
What about post-launch maintenance?
Included for the first 30 days. Ongoing maintenance is available as a retainer service.
Will you sign an NDA?
Yes, before any sensitive discussion.
How do I get started?
Book a discovery call or call us directly.
READY TO GROW YOUR OUTDOOR BRAND?
Based in Nixa, MO. Serving hunting and fishing brands nationwide.